www.ourvowrenewal.com, offers a starting point to learn about
key destination, cruise and hotel offerings.
Know the Rules and Regulations: There are none. Unlike
weddings, there are no legal requirements for vow renewals.
This is one reason why destination vow renewals have been
steadily growing in popularity. Couples can even renew their “I
do’s” without an officiant. This leaves a lot of room for personalization. “ The Complete Guide to Vow Renewals” has sections
on writing your own vows, choosing an officiant, and religious
Get Creative: Also highlighted in the book, the décor, ceremony and guest list can reflect the life the couple has built
together. There are many suggestions that travel agents can
share with their clients. One example: Travel advisors might
suggest that a couple theme a dinner party to the year they met
or were married and display photo montages for each decade
they’ve been together.
Broadcast Your Expertise: Add vow renewals to your specialties on your website, your business cards and your social
media. When you plan a vow renewal for a couple, encourage
them to share their photos and story with you. And if they are
interesting stories and your clients are amenable, Bain invites
you to please share them with her at vowrenewalinfo@gmail.
com for use in consumer and / or trade press articles about
Promote Packages: When suppliers send you informa-tion on attractive vow renewal packages or you see a romantic
spot for such an event, you can share that directly with clients
who you think might be interested and include it in your newsletter, Facebook page and other social media, as well as on your
website. For example, Sandals and other all-inclusive resorts
and a number of cruise lines have value-laden destination vow
renewal packages, while Aruba hosts a free annual group event
that drew more than 500 guests last year. You can check out
www.ourvowrenewal.com to find resorts and cruise lines that
are great for vow renewals.
Set a Google Alert: News announcements of famous couples renewing their vows can be a way to raise the idea for clients to follow suit. What do Dolly Parton and Beyoncé have in
common? They both said “I do” all over again to their respective spouses. You can set an alert for such celebrity announcements as well as for vow renewal packages.
Get Press Coverage: Ask couples if they’d like the reaffirming of their marital commitment announced in their
local newspaper. “Additionally, I’m always looking for stories about vow renewals to share on social media and potentially, in interviews,” says Bain. “So if you have a great vow
renewal trip, idea or photo you’d like me to retweet or
share, please connect at @vowrenewalinfo on Twitter; and
yourvowrenewal on Facebook or e-mail me at vowrenewalinfo@
One Agent’s Perspective
Roberta Kelleher, a travel agent with Protravel International
based in New York City, whose specialties include celebration
travel, has this advice for agents seeking to build their vow
renewal business: “Promote them in your social media saying
‘This is a perfect place for a vow renewal.’ If you do a blog
or newsletter, include the question, ‘Did you ever think about
renewing your vows?’ And when planning an anniversary, ask
the couple if they’d ever considered renewing their vows.”
When it comes to vow renewals, there are no set expecta-
tions and far fewer “shoulds” and preconceptions than with a
wedding. Some couples know exactly the kind of ceremony they
desire; others start with a vague feeling that this is something
they want to do, but don’t have an actual picture in mind. This
is where a travel advisor’s expertise comes in — and where “The
Complete Guide to Vow Renewals” can serve as a handy tool.
Bain observes that the travel industry overall is beginning
to see the potential of vow renewals. “It’s hard to put a dollar
amount on it yet,” she says, “but if it’s anything like destination
weddings, once the industry catches on, the response will be
For more tips and suggestions on vow renewals, including
destination and resort recommendations, visit www.ourvow
renewal.com, which also has a link to order the guide.
Grand Velas Riviera Nayarit now has a consultant onsite to help make
weddings and vow renewals more Instagrammable (see page 10).
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